Framework for Marketing Management :Global Edition (9780273752516)

For graduate and undergraduate marketing management courses.

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

Product details

• Format Paperback | 368 pages
• Dimensions 193 x 229 x 12mm | 480g
• Publication date 21 Apr 2011
• Publisher Pearson Education Limited
• Publication City/Country Harlow, United Kingdom
• Language English
• Edition Statement 5th edition
• ISBN10 0273752510
• ISBN13 9780273752516
• Bestsellers rank 231,821

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