The Influential Mind : What the Brain Reveals About Our Power to Change Others (9780349140636)

Selected as a best book of 2017 by Forbes, The Times, Huffington Post, Bloomberg, Greater Good Magazine, Stanford Business School and more.

'A timely, intriguing book' Adam Grant, New York Times bestselling author of Originals and Give and Take

'This profound book will change your life. An instant classic' Cass R. Sunstein, bestselling co-author of Nudge

Part of our daily job as humans is to influence others; we teach our children, guide our patients, advise our clients, help our friends and inform our online followers. We do this because we each have unique experiences and knowledge that others may not. But how good are we at this role? It turns out we systematically fall back on suboptimal habits when trying to change other's beliefs and behaviors. Many of these instincts-from trying to scare people into action, to insisting the other is wrong or attempting to exert control-are ineffective, because they are incompatible with how the mind operates.

Product details

• Format Paperback | 256 pages
• Dimensions 134 x 200 x 19mm | 222g
• Publication date 02 Aug 2018
• Publisher Little, Brown Book Group
• Imprint Abacus
• Publication City/Country London, United Kingdom
• Language English
• ISBN10 0349140634
• ISBN13 9780349140636
• Bestsellers rank 50,442

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