The Growth Gears : Using a Market-Based Framework to Drive Business Success (1599325896)

WHY DO THE BEST RUN COMPANIES OFTEN HAVE THE HARDEST TIME GROWING? Are you running a highly successful company that just doesn't seem to be growing? You may be so operationally focused that you've ignored one of the most important aspects of an expanding business--working from a market-based perspective. In The Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming into a market-focused organization. This book provides a simple framework as well as tools and action steps for identifying and adding these "gears" to give your company a set of repeatable behaviors and processes to fully capitalize on your market potential. Pete and Art bring their years of executive marketing experience, and their years of building a national management consulting firm, to lead you from insight to strategy to execution. In these pages, you will learn how to: - Determine if your business is operationally oriented or market oriented - Identify opportunities for business growth - Understand why marketing execution is sometimes not effective - Assure ongoing market relevance - Increase the returns on your marketing programs Align your organization and your employees behind your market-focused initiatives to lead your organization to new levels of growth!

Product details

• Format Hardback | 228 pages
• Dimensions 152 x 231 x 20mm | 499g
• Publication date 18 Feb 2016
• Publisher ADVANTAGE MEDIA GROUP
• Language English
• Illustrations note Illustrations, unspecified
• ISBN10 1599325896
• ISBN13 9781599325897

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